The Side Project Report

A 160-page report on how to manage your side projects with commissioned illustration from Alec Doherty, Emer Tumilty and Matthew Green.

Written by Mike Coulter, Kacie McGeary and David Hieatt.
Client: Do Lectures

Available to buy here

Bierhaus identity by Joby Barnard



Bierhaus is Brighton Bier's new brewery tap; 161 Edward Street, Brighton.
Custom-drawn lettering with original gull illustration by José Vides.

Identity, 'Opening' poster.

Formerly upstairs at The Garage, Thousand Island is a new venue opening in Highbury, London, this spring. (DHP Family)

Thousand Island

St James Studio identity designed by Joby Barnard and Felicity Rowley


St James Studio

Where we live and work. Designed with Felicity Rowley.

Peilot identity designed by Joby Barnard and DLT


Peilot - Chapter (Cardiff) Associate Artist Programme

Designed with DLT.

Client: Chapter

Visit Chapter

Kitsune for Hiut designed by Joby Barnard
Hare and Bison for Hiut designed by Joby Barnard

Kitsune (Japanese fox), hare and bison, for promoting Hiut's short run denim series
- each animal's characteristics represent a separate quality of the three denims used in production.

Client: Hiut Denim Co.

Visit Hiut Denim

Fiona Mackenzie's Bad Decisions

An illustrated book for childen. (PABARAT, 2016)

Available from PABARAT

The Stress Report designed by Joby Barnard

The Stress Report

A 134-page report on stress with commissioned illustration from Emer Tumilty, Paula Troxler and Lauren Crow,
artwork from Anthony Burrill, and photography from Andrew Paynter, Jim Marsden and Curtis James.

Writing by David Hieatt, Ian Sanders and Kacie McGeary.
Client: Do Lectures

Available to buy here

Yes Theory identity designed by Joby Barnard


Yes Theory

'Four friends from four different countries (Egypt, Turkey, USA, Sweden)

travelling around the world creating new experiences to say yes to.' Search Yes Theory.

Client: Vertical Networks

Kilometer Eater for howies by Joby Barnard

Kilometer Eater T-shirt

Client: howies

59 Degrees identity by Joby Barnard


Client: 59 Degrees (Sweden)

59 Degrees

Dungeness Daypack

Heavy cotton twill, leather

Personal, photographs by Capture Factory

Floralscapes identity by Joby Barnard


Client: Floralscapes

Brighton Bier label designed by Joby Barnard

'Signature Bier' label design

Gold winner: International Beer Challenge 2015

Client: Brighton Bier

Original gull illustration by José Vides. Available to buy here.

Tour of Britain print by Joby Barnard

Print, Tour of Britain 2014

Available to buy, Giclée print A2

Tour of Britain print by Joby Barnard

Print, Tour of Britain 2014

Available to buy, Giclée print A3

Little Black Freezer

Client: Lick / YCN

Paint-pen and custom-CNCed magnets


Big Fish Network by Joby Barnard


Client: Big Fish Network (UK/Maldives)

Bikeworks identity by Joby Barnard

Identity refresh with custom typography

(With Blend agency)

Client: Bikeworks, London

Award-winning social enterprise celebrating their tenth birthday in 2016




Client: Bookcamp

An initiative with events to enthuse children about Britain's libraries.

Hiut Denim identity by Joby Barnard


Client: Hiut Denim Co.

Photography by Marcus Ginns, commissioned illustration/lettering Nicolas Burrows, Rosie Curran

Hiut Denim Co.

Aigle t-shirt design by Joby Barnard

1853 t-shirt design

Client: Aigle, Paris

Commissioned by Gideon Day

Kanada identity by Joby Barnard


Client: KANADA, London


AA Invitation by Joby Barnard

Wedding Invitation

Private Client

illustration by Joby Barnard

Slow Juice

Illustration, identity

War Child by Joby Barnard


Print auctioned for War Child charity

War Child

lost lectures by joby barnard

Identity, icon set

Client: The Lost Lectures, London/New York

The Lost Lectures

Green and Pleasant illustration by Joby Barnard

Identity, illustration, packaging

With Fleur Emery

Client: Green and Pleasant

Green and Pleasant

Joby Barnard

Drawing at Tadao Ando's Seminar House, Vitra Campus.
Photograph by Felicity Rowley.

The above selection is from the last five of sixteen years experience working with brands and people across most sectors, and increasingly, internationally. I work best when there's parity of interest, in my own studio, and following plenty of discussion and research. The very best work always comes from a mutual understanding — I try to understand my Clients aims as clearly as possible, and like to work collaboratively from the outset.

During my training, I was taught 'fitness for purpose' and have tried ever since to adhere to that. Each problem is unique, and therefore has a unique solution, the idea of applying a repeated style to each project is anathema to me — repetition is boring. What is constant is the process and approach. The same sensibility can be applied to a book, poster, website, packaging solution, identity system, shop interior etc.

Behind everything we produce should be a good idea. Sometimes that is clearly expressed in the finished works (these are usually the most successful), in others, the core idea might be less apparent. But it will always inform the outcome. In terms of execution, when possible, I'll always strive for simplicity and clarity. This might all sound a bit serious, but I'm discovering lately that playfulness and humour are extremely powerful and engaging forms of communication, and lend humanity to design.

If you'd like to discuss a new project, or see more examples of work please e-mail me or call +44 7760 231 930. Thank you.

Selected Clients

4th Estate

59 Degrees



Brighton Bier


Channel 4



DHP Family

Do Lectures



Green & Pleasant

Harper Collins

Hiut Denim Co.




Lost Lectures



One Little Indian

Pan Macmillan



Vertical Networks


'A design legend. He’s the first man I think of when people ask me “do you know any great designers who can help me with my new project?” Joby can make things, draw things, design things, invent brands, come up with ideas that nobody else can come up with, and does so in a charming, humble and collaborative way.'

Dan Germain

Group Head of Brand & Creative, innocent

'Joby is one of the most gifted designers and thinkers of his generation. He has solved very difficult problems for my brands and he has made it look so simple. I am almost reluctant to say nice things about him because he just gets busy, and so I can’t have the pleasure of working with him when things need doing.'

David Hieatt

Founder, Hiut Denim Co. and Do Lectures

'Joby has designed some of my very favourite covers and illustrated books from Richard Corrigan’s The Clatter of Forks and Spoons to Giorgio Locatelli’s Made in Sicily. I love his pared back, restrained style and perfect taste and only wish that he would be able to design books for 4th Estate more often.'

Louise Haines

Director of Publishing, 4th Estate


+44 0 7760 231 930

+44 0 1273 931 500