The Side Project Report - a 160-page report on how to manage your side projects,
with commissioned illustration from Alec Doherty, Emer Tumilty and Matthew Green.
Written by Mike Coulter, Kacie McGeary and David Hieatt.
Available to buy here
Identity - where we live and work. Designed with Felicity Rowley.
Kitsune (Japanese fox), hare and bison, for promoting Hiut's short run denim series
- each animal's characteristics represent a separate quality of the three denims used in production.
Visit Hiut Denim
A 134-page report on stress with commissioned illustration from Emer Tumilty, Paula Troxler and Lauren Crow,
artwork from Anthony Burrill, and photography from Andrew Paynter, Jim Marsden and Curtis James.
Writing by David Hieatt, Ian Sanders and Kacie McGeary.
Available to buy here
Available to buy, Giclée print A2
Available to buy, Giclée print A3
Identity - an initiative with events to enthuse children about Britain's libraries.
Commissioned by Gideon Day
The above selection is from the last five of sixteen years experience working with brands and people across most sectors, and increasingly, internationally. I work best when there's parity of interest, in my own studio, and following plenty of discussion and research. The very best work always comes from a mutual understanding — I try to understand my Clients aims as clearly as possible, and like to work collaboratively from the outset.
During my training, I was taught 'fitness for purpose' and have tried ever since to adhere to that. Each problem is unique, and therefore has a unique solution, the idea of applying a repeated style to each project is anathema to me — repetition is boring. What is constant is the process and approach. The same sensibility can be applied to a book, poster, website, packaging solution, identity system, shop interior etc.
Behind everything we produce should be a good idea. Sometimes that is clearly expressed in the finished works (these are usually the most successful), in others, the core idea might be less apparent. But it will always inform the outcome. In terms of execution, when possible, I'll always strive for simplicity and clarity. This might all sound a bit serious, but I'm discovering lately that playfulness and humour are extremely powerful and engaging forms of communication, and lend humanity to design.
If you'd like to discuss a new project, or see more examples of work please e-mail me or call +44 7760 231 930. Thank you.
Hiut Denim Co.
National Museum Wales
One Little Indian
'A design legend. He’s the first man I think of when people ask me “do you know any great designers who can help me with my new project?” Joby can make things, draw things, design things, invent brands, come up with ideas that nobody else can come up with, and does so in a charming, humble and collaborative way.'
Group Head of Brand & Creative, innocent
'Joby is one of the most gifted designers and thinkers of his generation. He has solved very difficult problems for my brands and he has made it look so simple. I am almost reluctant to say nice things about him because he just gets busy, and so I can’t have the pleasure of working with him when things need doing.'
Founder, Hiut Denim Co. and Do Lectures
'Joby has designed some of my very favourite covers and illustrated books from Richard Corrigan’s The Clatter of Forks and Spoons to Giorgio Locatelli’s Made in Sicily. I love his pared back, restrained style and perfect taste and only wish that he would be able to design books for 4th Estate more often.'
Director of Publishing, 4th Estate